Keynote Speaker: Christopher Edwards (http://chrisedwardscreative.com) Chris was the first to use YouTube content in a TV spot with two guys rapping about McNuggets and is responsible for the earworm, Gimme back that Filet-O-Fish, gimme that fiiiiish. After building an award-winning career spanning nearly twenty years, Chris left his Arnold post as EVP, Group Creative Director to write his memoir, BALLS, released October 4th. Since then he’s become a sought-after speaker, inspiring audiences with his courageous story and compelling message that we actually have the power to control how others define us.